Dan Bethelmy-Rada is the Global Brand President of Matrix and Biolage at the L’Oréal Professional Products Division. In 2015, he became one of the youngest DMI General Manager ever appointed in the company. His tenure with the L’Oréal Paris and Garnier brands scopes 15 years. As an innovator in the field, Bethelmy-Rada has spent his career sharpening his skills in marketing and digital strategy to lead the corporation in managing brand strategy worldwide. While climbing the ranks of the world’s largest cosmetics company, Bethelmy-Rada has been a steady advocate for inclusion and diversity within the workplace and has built a reputation for training successful candidates for top positions. A lifetime of travel, combined with continued education, has deeply influenced the young executive’s career path, and the Global BP uses his platform to advocate on behalf of numerous causes close to his heart.
Flipboard: Dan Bethelmy-Rada
Success is defined in different parameters in different situations by different people – never compare your successes or your trajectory to that of …
How marketing changes at the time of CSR at L’Oréal
fr]Pendant près de deux ans, Daniel Bethelmy-Rada, Directeur général à l’international de la marque professionnelle de coiffure américaine Matrix / Biolage a travaillé à la conception de R.A.W, sa nouvelle gamme naturelle, saine et authentique.
R.A.W: a new range with outstanding environmental credentials
For almost two years, Daniel Bethelmy-Rada, Global Brand President for Matrix / Biolage, a US professional hair care brand, has been working to create R.A.W, the brand’s new wholesome, all-natural and authentic range. A few months after the US launch, he talks us through the project’s origins and the challenges that he and his teams had to overcome.
IdeaMensch – Dan Bethelmy-Rada
Success is defined in different parameters in different situations by different people – never compare your successes or your trajectory to that of anyone else’s – enjoy your time, enjoy learning, make mistakes! Dan Bethelmy-Rada is the Global Brand President in the L’Oreal Professional Products Division, and at only 40 years old, is the youngest DMI General Manager appointed company-wide, taking over the position in January 2015.