R.A.W: a new range with outstanding environmental credentials

R.A.W: a new range with outstanding environmental credentials – The Monthly Digest

For almost two years, Daniel Bethelmy-Rada, Global Brand President for Matrix / Biolage, a US professional hair care brand, has been working to create R.A.W, the brand’s new wholesome, all-natural and authentic range. A few months after the US launch, he talks us through the project’s origins and the challenges that he and his teams had to overcome.

IdeaMensch – Dan Bethelmy-Rada

Dan Bethelmy-Rada – Global Brand President in the L’Oreal Professional Products Division

Success is defined in different parameters in different situations by different people – never compare your successes or your trajectory to that of anyone else’s – enjoy your time, enjoy learning, make mistakes! Dan Bethelmy-Rada is the Global Brand President in the L’Oreal Professional Products Division, and at only 40 years old, is the youngest DMI General Manager appointed company-wide, taking over the position in January 2015.